Terms and Conditions


These Terms of Website Use (together with our Acceptable Use Policy and our Privacy Policy) tells you the terms of use on which you may make use of our website www.oxident.co.uk (our site), whether as a guest or a registered user. Please read these terms of use carefully before you start to use our site. By using our site, you indicate that you accept these terms of use and that you agree to abide by them. If you do not agree to these terms of use, please refrain from using our site.

www.oxident.co.uk is a site operated by the Oxident (We/us).  Our contact details can be found here.

Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our site without notice (see below). We will not be liable if for any reason our site is unavailable at any time or for any period.

From time to time, we may restrict access to some parts of our site, or our entire site, to users who have registered with us.

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential, and you must not disclose it to any third party. We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our opinion you have failed to comply with any of the provisions of these terms of use.

When using our site, you must comply with the provisions of our Acceptable Use Policy. 
You are responsible for making all arrangements necessary for you to have access to our site.  You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms, and that they comply with them. 

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it.  Those works are protected by copyright laws and treaties around the world.  All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from our site for your personal reference and you may draw the attention of others within your organisation to material posted on our site. 

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of material on our site must always be acknowledged.

You must not use any part of the materials on our site for commercial purposes without obtaining a licence to do so from us or our licensors. 
If you print off, copy or download any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

Commentary and other materials posted on our site are not intended to amount to advice on which reliance should be placed.  We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our site, or by anyone who may be informed of any of its contents.

We aim to update our site regularly, and may change the content at any time. If the need arises, we may suspend access to our site, or close it indefinitely. Any of the material on our site may be out of date at any given time, and we are under no obligation to update such material.

The material displayed on our site is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:

6.1 All conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity. 
6.2 Any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with our site or in connection with the use, inability to use, or results of the use of our site, any websites linked to it and any materials posted on it, including, without limitation any liability for:

6.2.1 loss of income or revenue; 
6.2.2 loss of business; 
6.2.3 loss of profits or contracts; 
6.2.4 loss of anticipated savings; 
6.2.5 loss of data; 
6.2.6 loss of goodwill; 
6.2.7 wasted management or office time; and 
6.2.8 for any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.

This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.

We process information about you in accordance with our Privacy Policy.  By using our site, you consent to such processing and you warrant that all data provided by you is accurate.

Contracts for the supply of Goods or Services or Information formed through our site or as a result of visits made by you are governed by our Terms and Conditions of Supply.

Whenever you make use of a feature that allows you to upload material to our site, or to make contact with other users of our site, you must comply with the content standards set out in our Acceptable Use Policy.  You warrant that any such contribution does comply with those standards and you indemnify us for any breach of that warranty.

Any material you upload to our site will be considered non-confidential and non-proprietary, and we have the right to use, copy, distribute and disclose to third parties any such material for any purpose. We also have the right to disclose your identity to any third party who is claiming that any material posted or uploaded by you to our site constitutes a violation of their intellectual property rights, or of their right to privacy. 
We will not be responsible, or liable to any third party, for the content or accuracy of any materials posted by you or any other user of our site. 
We have the right to remove any material or posting you make on our site if, in our opinion, such material does not comply with the content standards set out in our Acceptable Use Policy.

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack.

By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

We will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any material posted on it, or on any website linked to it.

You may link to any of our web pages, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it, but you must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link from any website that is not owned by you.

Our site must not be framed on any other site. We reserve the right to withdraw linking permission without notice. The website from which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy.

If you wish to make any use of material on our site other than that set out above, please address your request to website@oxident.co.uk

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only.  We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them. 

The English courts will have exclusive jurisdiction over any claim arising from, or related to, a visit to our site.  These Terms of Website Use are governed by English law.

We may revise these Terms of Website Use at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we made, as they are binding on you. Some of the provisions contained in these Terms of Website Use may also be superseded by provisions or notices published elsewhere on our site.

If you have any concerns about material which appears on our site, please contact website@oxident.co.uk  


This Acceptable Use Policy sets out the terms between you and us under which you may access our website www.oxident.co.uk (our site). This Acceptable Use Policy applies to all users of, and visitors to, our site.

Your use of our site means that you accept, and agree to abide by, all the policies in this Acceptable Use Policy, which supplement our Terms of Website Use.

You may use our site only for lawful purposes.  You may not use our site:

1.1 In any way that breaches any applicable local, national or international law or regulation. 
1.2 In any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect. 
1.3 For the purpose of harming or attempting to harm minors in any way. 
1.4 To send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards at paragraph 3 of this Acceptable Use Policy. 
1.5 To transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam). 
1.6 To knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware. 
You also agree: 
1.7 Not to reproduce, duplicate, copy or re-sell any part of our site in contravention of the provisions of our Terms of Website Use. 
1.8 Not to access without authority, interfere with, damage or disrupt:

1.8.1 any part of our site; 
1.8.2 any equipment or network on which our site is stored; 
1.8.3 any software used in the provision of our site; or 
1.8.4 any equipment or network or software owned or used by any third party.

We may from time to time provide interactive services on our site, including, without limitation:

2.1 Chat rooms; 
2.2 Bulletin boards; 
2.3 Weblogs; and 
2.4 File Sharing (interactive services).

Where we do provide any interactive service, we will provide clear information to you about any kind of service offered, if it is moderated and what form of moderation is used (including whether it is human or technical).

We will do our best to assess any possible risks for users (and in particular, for children) from third parties when they use any interactive service provided on our site, and we will decide in each case whether it is appropriate to use moderation of the relevant service (including what kind of moderation to use) in the light of those risks. However, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not.

The use of any of our interactive services by a minor is forbidden.

Where we do moderate an interactive service, we will normally provide you with a means of contacting the moderator, should a concern or difficulty arise.

These content standards apply to any and all material which you contribute to our site (contributions), and to any interactive services associated with it.

You must comply with the spirit of the following standards as well as the letter. The standards apply to each part of any contribution as well as to its whole.

3.1 Contributions must:

3.1.1 Be accurate (where they state facts). 
3.1.2 Be genuinely held (where they state opinions). 
3.1.3 Comply with applicable law in the UK and in any country from which they are posted. 
3.1.4 Be accompanied by a Consent Form (which can be downloaded here) signed by the parent or guardian of any minor depicted in (without limitation) any photograph, drawing or diagram that forms part of such contribution.

3.2 Contributions must not:

3.2.1 Contain any material which is defamatory of any person. 
3.2.2 Contain any material which is obscene, offensive, hateful or inflammatory. 
3.2.3 Promote sexually explicit material. 
3.2.4 Promote violence. 
3.2.5 Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age. 
3.2.6 Infringe any intellectual property right of any other person including (without limitation) copyright, database right or trade mark. 
3.2.7 Be likely to deceive any person. 
3.2.8 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence. 
3.2.9 Promote any illegal activity. 
3.2.10 Be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety. 
3.2.11 Be likely to harass, upset, embarrass, alarm or annoy any other person. 
3.2.12 Be used to impersonate any person, or to misrepresent your identity or affiliation with any person. 
3.2.13 Give the impression that they emanate from us, if this is not the case. The views and opinions expressed are those of the contributors and do not necessarily represent the views and opinions or policy of the Oxident (even where such contributor is an employee, representative, agent or affiliate of Oxident) and our inclusion of the contributions on our site does not constitute an endorsement of any kind. 
3.2.14 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

We will determine, in our discretion, whether there has been a breach of this Acceptable Use Policy through your use of our site.  When a breach of this policy has occurred, we may take such action as we deem appropriate. 

Failure to comply with this Acceptable Use Policy constitutes a material breach of the Terms of Website Use upon which you are permitted to use our site, and may result in our taking all or any of the following actions:

4.1 Immediate, temporary or permanent withdrawal of your right to use our site. 
4.2 Immediate, temporary or permanent removal of any posting or material uploaded by you to our site. 
4.3 Issue of a warning to you. 
4.4 Legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach. 
4.5 Further legal action against you. 
4.6 Disclosure of such information to law enforcement authorities as we reasonably feel is necessary. 
We exclude liability for actions taken in response to breaches of this Acceptable Use Policy.  The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.

We may revise this Acceptable Use Policy at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we make, as they are legally binding on you. Some of the provisions contained in this Acceptable Use Policy may also be superseded by provisions or notices published elsewhere on our site.

Thank you for visiting our site.


Oxident (We) are committed to protecting and respecting your privacy. 


This Privacy Notice explains the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data, and importantly, how we’ll keep it safe. 

We want you to be fully informed about your rights, and how Oxident uses your data.

We hope this Notice will answer any questions you have but if not, please do get in touch with us.

When this Privacy Notice changes we will notify you.

For simplicity throughout this notice, ‘we’ and ‘us; refers to Oxident.


The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:


In specific situations, we can collect and process your data with your consent. 

Legitimate interest

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we will use what we know about your career to offer you products or services aligned to that, such as a Preparing for Retirement seminar around the time we expect you to begin thinking about that.  We also combine the requests or enquiries of members to identify trends and ensure we can keep up with demand, or develop new products/services. We will also use your address details to send you direct marketing information by post, telling you about products and services that we think might interest you, and the same via email. 


  • When you buy membership or when you register online
  • When you create an account with us to use specific sections of the websites
  • When you engage with us on social media
  • When you contact us by any means with queries, complaints etc.
  • When you ask one of our staff to email you information about a product or service
  • When you enter prize draws or competitions
  • When you choose to complete any surveys we send you. Much of our research work requires anonymous participation but some pieces of work request that you identify yourself if you wish
  • When you comment on or review our products and services
  • Any individual may access personal data related to them, including opinions. So, if your comment or review includes information about a staff member who provided that service, it may be passed on to them
  • When you fill in any forms such as to book an event
  • When our members, sponsors, suppliers and partners share information with us about a product or service you may be interested in
  • When you use our offices or chosen venues which usually have CCTV systems operated for the security of both customers and staff. These systems may record your image during your visit.



  • Your name, sex, date of birth, billing/delivery address, workplace address, employment status, the year you qualified and from where, your GDC number, your fields of practice and job role, your entry on a specialist list, whether you have a disability which we should make reasonable adjustments for, orders and receipts, bank details if you pay by Direct Debit, email and telephone number, dietary requirements for events and your marketing preferences. For your security, we’ll also keep an encrypted record of your login password
  • Details of your interactions with us through contact centres, at events, online or by using one of our apps. 
  • We collect notes from our conversations with you, details of any complaints or comments you make, details of purchases you made, items viewed or added to your basket, gift list and wish list choices, voucher redemptions, web pages you visit and how and when you contact us
  • Copies of documents you provide to assist us in providing advice services to you, specific to your situation, such as a contract
  • Details of your visits to our websites or apps, and the details of the site you came from to ours
  • Information gathered by the use of cookies in your web browser. 
  • Personal details which help us to recommend items of interest
  • Direct Debit information for the purposes of collecting your membership fee. We do not store other payment information
  • Your comments and product reviews
  • Your image may be recorded on CCTV when you visit an office or chosen venue
  • To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the assets you clicked on, and any search terms you entered.
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.



We want to give you the best possible customer experience. One way we intend to achieve that is to get the richest, fullest picture we can of who you are by combining the data we have about you.

We then use this insight to offer you promotions, products and services that are most likely to be relevant to you or interest you. 

The data privacy law allows this as part of our legitimate interest in understanding our members and customers and providing the highest levels of service.

You can change how we use your data. See the ‘What are my rights?’ section below.

If you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’re paying for. For example, if you chose to opt-out of the email monthly newsletter mailing list then you won’t receive Latest News or other emails which are a useful feature of membership.

Here’s how we’ll use your personal data and why:

  • To process any orders that you make by using our websites, apps or at an event. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations. For example, your details may need to be passed to a third party to supply or deliver the product or service that you ordered, and we may keep your details for a reasonable period afterwards in order to fulfil any contractual obligations such as refunds and so on.
  • To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.  
  • To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest. For example, by checking your password when you login and using automated monitoring of IP addresses to identify possible fraudulent log-ins from unexpected locations.
  • Where you attend an event at a chosen venue such as a hotel or conference centre, they will have their own Privacy Notices which we cannot influence. 
  • To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud. If we discover any criminal activity or alleged criminal activity through our use of CCTV, fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts. We aim is to protect the individuals we interact with from criminal activities. With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text, telephone and through our contact centres about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on.
  • When you become a member with us we will include the information outlined below as part of our "Find a Member" webpage (https://www.oxident.co.uk/find-an-oxident-member/practitioners). The information we will include on this directory includes title, member's name, dental practice, dental practice address, dental practice contact telephone number, practice website, practice email address or dentist professional email address. It is your responsibility to regularly check this information is up-to-date and to inform us if it is incorrect or you would like to have this information removed. 

You are free to opt out of hearing from us via any of these channels at any time.

  • To send you relevant, personalised communications by post in relation to updates, offers, services and products. We’ll do this on the basis of our legitimate business interest 

You can opt out of hearing from us by post at any time.

  • To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your membership or orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations
  • To administer any of our prize draws or competitions which you enter, based on your consent given at the time of entering
  • To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests. For example, we’ll record your browser’s Session ID to help us understand more when you leave us online feedback about any problems you’re having
  • To comply with our contractual or legal obligations to share data with law enforcement 
  • To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you

You are free to opt out of receiving these requests from us at any time by [emailing contactus@oxident.co.uk].

  • To process your event attendance requests. Sometimes, we’ll need to share your details with a third party who is providing a service (such as the dental trade who exhibit or the venue for health and safety reasons). We do so to maintain our arrangement with you. Without sharing your personal data, we’d be unable to fulfil your request.



We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it.

We secure access to all transactional areas of our websites and apps using ‘https’ technology.

Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption.

We regularly monitor our system for possible vulnerabilities and attacks, and we carry out penetration testing to identify ways to further strengthen security.



Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. 

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.


We sometimes share your personal data with trusted third parties. 

 Examples of the kind of third parties we work with are:

  • IT companies who support our website and other business systems
  • Direct marketing companies who help us manage our electronic communications with you
  • Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites. 


The data that we collect from you (or any third party for whom you are acting) will not be transferred to, or stored at, a destination outside the European Economic Area ("EEA").


An overview of your different rights:

11.1 You have the right to request:

  • Access to the personal data we hold about you, free of charge in most cases
  • The correction of your personal data when incorrect, out of date or incomplete. For example, when you withdraw consent, or object and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end
  • That we stop using your personal data for direct marketing (either through specific channels, or all channels)
  • That we stop any consent-based processing of your personal data after you withdraw that consent
  • Review by a member of staff of any decision made based solely on automatic processing of your data (i.e. where no human has yet reviewed the outcome and criteria for the decision).

You have the right to request a copy of any information about you. To ask for your information to be amended, please update your online account, or contact our website team website@oxident.co.uk

If we choose not to action your request we will explain to you the reasons for our refusal.

11.2 Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent. You have the right to request the information on our public membership directory to be changed or removed and you have the right to change your mind.

11.3 Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

11.4 Direct marketing

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

11.5 Confirming your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice, or indeed to draw on your benefits of membership to ensure that we are talking to who we should be talking to. If you have authorised a third party such as your practice manager to submit a request on your behalf, we will ask them to prove they have your permission to act.



If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

You can contact them by calling 0303 123 1113.

Or go online to www.ico.org.uk/concerns 

If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence. 



This Privacy Notice has been written to set out the way we handle your personal data and your rights to control it.

If you have any questions you haven’t found the answer to above, please contact our Chairman who will be pleased to help you:

Email us at website@oxident.co.uk